New stadium’s logo unveiled

By JEFF CAPLAN

The Dallas Cowboys officially released the logo that will represent the new Cowboys Stadium. The new "mark" is meant to define the venue as "energetic, modern and timeless."

The predominant feature of the logo is the stadium’s massive steel arches that stretch from end-to-end. Those attending events at Cowboys Stadium will see the artwork on T-shirts, caps, cups and in other highly visible merchandise and building locations.

"We think this logo will soon be instantly recognizable and appreciated as the mark of a significant and important venue for sports," said Charlotte Jones Anderson, team executive.